Because plush toys are finely made, they are very popular with consumers. Now there are a large number of plush toy manufacturers in China, and the market segment structure is very rich. According to different classifications, plush toys can be divided into all kinds of dolls, raw and cooked plush toys, models and various deformed plush toys, and induction plush toys. The market supply and demand structure of plush toys is concentrated in large brand enterprises, small and medium household enterprises and village enterprises.
Domestic plush toy manufacturers have their own unique structural characteristics due to factors such as expensive production costs and technology. For example, the design of plush toys can be designed according to the cultural and traditional styles of different countries, which will help to further improve the uniqueness and cultural connotation of plush toys. In addition, there are many innovations in technology, such as plush toys made of microelectronics technology and induction plush toys. These innovative technologies diversify foreign plush toys and make the plush toy market more open, thus triggering a large number of new manufacturers to enter the market.
So how do we improve our competitiveness? With this question in mind, we entered the live broadcast room.
We let employees who understand the product explain the use and appearance to consumers from various countries in the live broadcast room. We wear novel and interesting headgear, wigs, and clothes to attract consumers' attention in every way.
The traditional sales channel is that consumers must first know that the product is fun, and go find it for themselves. Products and brands already on the market are more likely to attract attention. But the live broadcast is my initiative to tell consumers that this product is fun and how to play it. The marketing cost and cycle of launching new products are lower, and we are more daring to develop novel and innovative products.
Such an intuitive display allows consumers to fully feel the zero distance from the product, and at the same time our employees can fully feel the needs of consumers to create more satisfactory products.
Bellen Hou has built the company in 2015, but the factory has been exported custom plush toys for 13+ years. Factory is located in Yangzhou, Jiangsu, eastern part of China.
