The updating and iteration speed of more and more essential items in life is accelerating, gradually expanding towards the spiritual level. Taking plush toys as an example, I believe many people's homes cannot do without cartoon pillows, cushions, and the like. At the same time, they are also one of the most important playmates for children's childhood, so they can be said to be a necessity in life. However, there are few shops on the street that specialize in selling plush toys. They are usually randomly stacked in a corner of a gift shop or a booth in a children's playground.
Such an environment is also difficult to leave a deep impression on plush toys, not to mention that many stores only use plush toys as decoration, making people feel that they are just auxiliary products of the store, without their own characteristics, let alone creativity. Naturally, such plush toys will not have much value.
So, how can plush toys maximize their value and give people a new understanding of them?
1、 Culture has become the foundation of the plush toy industry
As mentioned above, plush toys are very important to children, while adults do not have such a strong dependence. This is probably because children are more likely to place their emotions on plush toys, especially introverted children who are more likely to treat plush toys as their friends. Plush toys also bring them the greatest sense of security. Adults, on the other hand, are not like this. Their thinking is more mature, and they usually rarely rely on motionless plush toys for complex emotions.
To maximize the value of plush toys, it is necessary to mobilize the emotions of adults, and this has to be said about corporate mascots! Nowadays, in order to promote business, many businesses have launched their own corporate mascots, which are actually cartoon images of their own businesses. The dissemination of corporate culture through physical dolls is a desirable result for many companies. Plush toys, in the form of mascots, not only spread corporate culture, but also maximize their own value (after all, corporate culture is priceless). The most important thing is to capture the emotions of adults and give people a more specific understanding of the image of corporate culture.
2、 Animation themed plush toys are a pattern of industry development
For plush toy manufacturers, mascot customization is targeted at enterprises, and when it comes to specific consumers, it is time for anime themed plush toys to appear!
No matter what industry it is, once it is made into a themed form, it will give people a sense of professionalism, and plush toys are no exception. If you want your product to be popular with consumers, you can also use a themed format. For example, relying on anime IP is a very good example. Especially the continuously serialized anime works will inject new vitality into plush toys. On the other hand, plush toys are also an important medium for anime works to interact with fans. Therefore, a good anime themed plush toy and anime works are a win-win outcome.
For the plush toy industry, using anime themes can not only increase people's attention to plush products, but also elevate their level in people's minds. Anime works endow plush toys with profound connotations and emotions. After watching cartoons, children will definitely like plush toys based on the characters inside, and a large number of adults who love cute culture will also pay for them. It also has a similar charm to the corporate mascot mentioned above.
Bellen Hou has built the company in 2015, but the factory has been exported custom plush toys for 13+ years. Factory is located in Yangzhou, Jiangsu, eastern part of China.
