Plush Toys: A Thriving Market
In the past two years, plush toys have been extremely popular. As a new hit product category for Bubble Matt, the plush category has witnessed a staggering growth of 994%. In China's shopping malls, consumers can see JELLYCAT counters everywhere. Brand-name goods stores have hot-selling plush toys like Disney Strawberry Bear, and there are all kinds of creative plush toys from museums. The online market for plush toys also remains red-hot. According to the China Toys and Baby Products Association, in March 2024, plush toys continued to be popular on Tmall, with sales up 30.1% year-on-year and average prices up 25.4% year-on-year.
The "post-00" generation has become the largest consumer group of plush toys, accounting for 43%, while the "post-90s" account for 36%. The data from Cicada Cube also confirms this changing trend. The total sales of plush toys in 2023 reached 750 million to 1 billion yuan, a year-on-year increase of 48.46%, indicating that its consumer market is gradually growing.
The market is expanding rapidly, and many companies are rushing into the fray. According to enterprise research data, there were 1,285 companies related to plush toys registered in 2023, a year-on-year increase of 14.4%. As of September 24, 2024, there had been 1,114 plush toy-related enterprises registered, including 852 in the first half of the year, an increase of 34.82023% over the same period.
So, which city has the most plush toy enterprises? According to enterprise survey data, there are 17,700 plush toy-related enterprises in China, including 2,455 in Yangzhou.
Our company, [Yangzhou Home Ka Crafts Ltd.], is also taking advantage of this favorable trend to grow rapidly. Please feel free to contact us if you have any requests for making plush toys.